Avon and UNIFEM Announce Partnership to End Violence against Women and Launch of the Women’s Empowerment Bracelet

WHAT: The Global Summit for a Better Tomorrow — the keystone in a series of Avon initiatives to raise awareness of International Women’s Day — takes place at the United Nations on Tuesday, March 4th. The Summit is held together with the United Nations Development Fund for Women (UNIFEM), in celebration of International Women’s Day, which will be recognized globally on March 8, 2008. It is a holiday whose history can be traced back 150 years and is celebrated in countries all over the world.

At a UN press conference prior to the Summit, Avon and UNIFEM will announce a new public-private partnership that represents the largest corporate one-year grant made to the UN Trust Fund to End Violence against Women.

MORE: Avon Global Ambassador Reese Witherspoon is unveiling the company’s first global fundraising product, the Women’s Empowerment Bracelet. The bracelet will sell for US$3 each and all net profits will be donated to the Avon Empowerment Fund. In 2008, the Avon Foundation will match the first US$500,000 in bracelet sales for a total donation of US$1 million to the UN Trust Fund to End Violence against Women. These resources will bolster critical work to prevent and reduce the prevalence of violence against women. Starting March 4, consumers can purchase the bracelets by going online at http://www.avon.com.

B-ROLL: Interviews with Reese Witherspoon, Suze Orman, Andrea Jung (Avon Products, Inc. Chairman and CEO) and Joanne Sandler (UNIFEM Executive Director a.i.), Reese Witherspoon Empowerment Bracelet announcement, Andrea Jung announcement of the Empowerment Fund, and additional highlights.

Source: BourSonews