A couple of days back in New York city, Reese previewed her new fragrance (as part of her Avon duties) In Bloom. Pictures are surfacing now and I’ve added the first available ones. Reese looks just stunning and so feminine at the event.

“It was a unique experience for me because I had no idea what goes into making perfumes. I thought you just pick a fragrance and it’s easy. But there were all these different levels of creating a scent that were new to me, but really fun and exciting.”

“I was really drawn by white flowers to get that sense of a steamy night somewhere in the South. Definitely gardenia is a big thing for me because my father — every Mother’s Day or on my birthday — would buy small bouquets or corsages for my mother and I. And my mother always wore beautiful white-flower perfumes, so as a young girl, that was my idea of femininity. It’s indicative of where I am today. I’m feeling very strong and independent and so happy. The fragrance really captures that feeling — it’s very sensual, very romantic and alluring.”

The fragrance will be available exclusively from Avon in November.

GALLERY LINKS:
- Avon: Fragrance “In Bloom”
- Public Events: Reese Witherspoon Previews Her Fragrance In Bloom