Archive for the ‘Other Projects’ Category
Reese Witherspoon’s Lifestyle Company Is Given a Name
Reese Witherspoon’s Southern-influenced lifestyle company has been given a name: Draper James — not to be confused with Mad Men’s Don Draper or anything. (The name is reportedly inspired by her grandparents.)
The Goop-like business also includes plans to open a retail store next year, reports E! news. Items that will be sold include bed and bath products, kitchenware, furniture, stationery, swimwear, fragrances and cosmetics. An official description calls Draper James a brand that “will emphasize [Witherspoon's] Southern roots and personal style.”
It was announced in March that the Devil’s Knot actress had hired C. Wonder president Andrea Hyde as CEO for her not-yet-named company at the time. Before Hyde’s role at C. Wonder, she was also CEO of French Connection and Nicole Farhi and previously held positions at Kenneth Cole, Gap Inc., Estee Lauder and Calvin Klein.
A couple of days back in New York city, Reese previewed her new fragrance (as part of her Avon duties) In Bloom. Pictures are surfacing now and I’ve added the first available ones. Reese looks just stunning and so feminine at the event.
“It was a unique experience for me because I had no idea what goes into making perfumes. I thought you just pick a fragrance and it’s easy. But there were all these different levels of creating a scent that were new to me, but really fun and exciting.”
“I was really drawn by white flowers to get that sense of a steamy night somewhere in the South. Definitely gardenia is a big thing for me because my father — every Mother’s Day or on my birthday — would buy small bouquets or corsages for my mother and I. And my mother always wore beautiful white-flower perfumes, so as a young girl, that was my idea of femininity. It’s indicative of where I am today. I’m feeling very strong and independent and so happy. The fragrance really captures that feeling — it’s very sensual, very romantic and alluring.”
The fragrance will be available exclusively from Avon in November.
– Avon: Fragrance “In Bloom”
– Public Events: Reese Witherspoon Previews Her Fragrance In Bloom
Watch Reese on Jay Leno on Hulu!
Thanks to Mariana we have more information about Mont Blanc with a proper print ad scan.
Mont Blanc, in addition to selling their luxury products has a social work program. Reese is collaborating with Mont Blanc and UNICEF for children education programs.
– Mont Blanc: Print Ads
Also, although this is not related to Reese, I wanted to take a moment to promote my new site for actress Kristen Stewart. She is known from her work in Into the Wild, In the Land of Women and Twilight, among others. Hop on over to www.kristenstewartweb.com to learn more about her!
This is a small update, but it’s filled with little gems and new pics!
Some Mont Blanc ads were discovered by Tyler which feature Miss Reese! These were new to me, and I’m quite surprised as currently French actress Eva Green is the face of the brand. If anyone has any additional information about this (or more ads) please let me know! Next up, Mariana and Tyler again, also found two never before seen Avon images. Lastly on the ‘new’ images front, Asainova discovered Reese is on the cover of Elle Girl Russia for October. With what looks to be an outtake from EW 2007 possibly. If you can contribute scans of this please do!
Last but not least, I’ve added Reese’s gorgeous French photoshoot for Vogue and caps of the ET video. Thanks to Mary for the vid.
– Magazine Scans: Elle Girl (Russia) – October 2008
– Mont Blanc: Print Ads & Billboards
– Avon: Print Ads
– Online Interviews: ET Online (Vogue)
– Photoshoots: Vogue
CNN published a special report written by Miss Reese. They also posted an old video interview of her at the Avon walk earlier this year (view it under the cut). They announced Avon‘s next walk will take place in New York City on October 4 and 5.
By Reese Witherspoon
Every three minutes in the United States, a woman is diagnosed with breast cancer.
As a woman, a mother, and a daughter, I find that statistic terrifying. I was never naïve about breast cancer, but hearing this statistic put it all into perspective.
Women close to me have battled the disease and are now soldiers in the greater fight against it. But the moment I heard “every three minutes,” I felt vulnerable and scared as I realized that anyone is susceptible.
Continue reading this entry »
Avon Global Ambassador, Reese Witherspoon, will travel to Sao Paulo, Brazil to celebrate the success of the company’s first-ever global fundraising product, the Women’s Empowerment Bracelet, which has sold 1.5 million since launching in March.
Reese will be joined by female luminaries, Nilceia Freire, Brazil’s Federal Secretary for Women Policies, Ana Falu, UNIFEM Regional Director for the Southern Cone, and bio-chemist and domestic violence survivor, Maria da Penha.
The Avon Women’s Empowerment Bracelet was created to raise awareness about the need to speak out against the violence that affects women globally. In support of this mission, proceeds from the Women’s Empowerment Bracelet will go to the Avon Empowerment Fund, which will contribute to the UNIFEM-managed UN Trust Fund to End Violence against Women. The first $500,000 from bracelet sales have been matched in 2008 by the Avon Foundation for a total donation of $1 million for new grants by the UN Trust Fund, representing the single-largest one-year corporate contribution to-date. Additional funds raised will support local domestic violence programs in each country Avon is located.
Source: IT News
Today I have added some gorgeous never before seen Avon ads to the gallery. These are from various brochures for the company. My personal favorite, has to be the U For Her perfume ad, Reese looks absolutely stunning in it! I’d like to thank Jane for her additions to this update. Remember if you happen to spot new ads please send them in! I’ve only just learned you have to actually know a representative (which I do not) in order to sign up for the catalogue, so coming across new print ads could be difficult (although hopefully not impossible!) for me. Not to mention all us fans would love to see the promotion in various countries.
– Avon: Print Ads
Check out this new stunning Avon Print Ad, found in the pages of the June issue of Elle Brazil. Thanks to Mariana for contributing it.
– Avon: Print Ads
On the Avon website you can view the extended Pro to Go Lipstick commercial, starring none other than Miss Reese. I’ve added nice quality caps of the video for your viewing pleasure.
– Avon: Commercial – Pro to Go Lip Stick #02