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In response to the destruction and devastation caused by the earthquake in Haiti, The Advertising Council and the American Red Cross today (Jan 22nd) launched a national television public service advertisement (PSA) featuring Morgan Freeman, Jake Gyllenhaal, Tim McGraw, Julia Roberts, Meryl Streep and Reese Witherspoon.
In the television PSA, the celebrities encourage all Americans to support relief efforts for the Haitian citizens impacted by the earthquake by donating to the American Red Cross. Viewers are directed to visit www.redcross.org, call 1-800-HELP-NOW or text “HAITI” to 9-0-9-9-9 and $10 will be given automatically to the American Red Cross.
Created pro bono by GSD&M Idea City, with the Creative Artists Agency Foundation helping to coordinate the talent, the PSA is available in :30 format. A Spanish-language TV spot, featuring actress Eva Longoria, will also be available to the media next week. Per the Ad Council’s model, the PSAs will air in advertising time that will be donated by the media.
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