Sony’s latest offering from helmer James L. Brooks, “How Do You Know,” will get a PG-13 rating, after all.
After losing its appeal to overturn the original R rating, Sony altered one usage of the word “fuck” to earn the more kid-friendly rating for the Columbia Pictures film.
The revised rating is good news for the romantic comedy, as R ratings limit ducats sold to moviegoers under 17 and act as a potential B.O. buzz kill.
If the restrictive rating had stuck, “How Do You Know,” toplining Reese Witherspoon, Jack Nicholson, Paul Rudd and Owen Wilson, would have been Brooks’ second R-rated pic after “Broadcast News.”
Pic lost its ratings battle with the Classification and Rating Appeals Board last week, leaving Sony little choice but to lose some of the language.
Sony will target a broad holiday aud when it launches the film wide on Dec. 17.
After losing its appeal to overturn an R-rating, Columbia Pictures will recut James L. Brooks’ “How Do You Know” to eliminate certain language.
Studio wants the romantic comedy film to be released with the less restrictive PG-13 rating. Pic unspools in theaters Dec. 17.
The R-rating was assigned specifically because the word “fuck” is used three times in the film, which stars Reese Witherspoon, Jack Nicholson, Paul Rudd and Owen Wilson. Normally, only one occurrence of the word is acceptable in a PG-13 rated film.
On Thursday, the Classification and Rating Appeals Board upheld the R-rating.
When a rating is upheld, filmmakers have the option of making the changes needed to secure a less restrictive rating and resubmitting the film to CARA.
Reese was snapped on the set of This Means War again yesterday, looking cute and pretty filming a scene with Tom Hardy. In between takes Reese and Tom listened to his iPod together! 30+ photos have been added to the Gallery.
GALLERY LINKS:
- Movies > This Means War > On the Set > On the set – November 9th 2010
Robert Harling has been tapped to pen Sony’s Reese Witherspoon starrer “The Pioneer Woman.”
Based on the upcoming book by Ree Drummond, “The Pioneer Woman: Black Heels to Tractor Wheels — A Love Story,” the film adaptation will tell the story of an young woman who, after falling for a cowboy, gives up her life in the city to live in Oklahoma.
The book, which hits selves in February, is an expansion of Drummond’s blog, which she started in 2006.
Harling’s previous writing credits include “Steel Magnolias,” “First Wives Club” and “Soap Dish.” His next project will be the Darren Star-produced dramedy based on the book “Good Christian Bitches” at ABC.
Laura Ziskin and Pam Williams will produce.
Witherspoon has been attached to the project since March.
James L. Brooks’ romantic comedy “How Do You Know” has been given an R rating by the MPAA for “some language.”
Individuals familiar with the project have confirmed that producers are planning to appeal the rating, which could threaten the film’s box office potential.
Producer Laurence Mark did not immediately reply to TheWrap’s request for comment.
Brooks’ last R-rated movie was “Broadcast News” in 1987. His last two films, “Spanglish” and “As Good As It Gets,” were rated PG-13.
Reese Witherspoon, Paul Rudd, Owen Wilson and Jack Nicholson star in the romantic comedy, which Columbia is set to release on Dec. 17 opposite “Tron: Legacy” and “Yogi Bear.”
- thewrap.com
Hello lovely Reese fans
I have a small Gallery update for you today! Reese was photographed filming a kissing scene with Tom Hardy on the set of This Means War on Friday, so I have added a few HQs of that into the Gallery. I’ve also added various other pictures here and there, including some photoshoot additions (most of which came from our wonderful former owner Riikka, and some 2010 magazine clippings that were sent to us by Mirik. Just click the Last Uploads link to see everything that was added today. Special mention goes to the additions to ’1997 – Session #005′ photoshoot, which are new to the site and I had never seen before.
Gallery Links:
- Movies > This Means War > On the Set > On the set – October 29th 2010
- Studio Photoshoots > Photoshoots from 1997 > 1997 – Session #005
- Last Uploads
It’s just a tiny update for today, with some more photos from the October 28th set of This Means War, showing Reese having her make-up touched up.
Gallery Links:
- Movies > This Means War > On the Set > On the set – October 28th 2010
I’ve now added screencaps from the new Extra interview with Reese that I posted earlier today. Make sure you watch the vid, it’s a short but sweet interview!
Gallery Links:
- TV & Interviews > News Segments > Reports from 2010 > Extra – October 27th 2010
Reese was seen back at work on the set of This Means War in Vancouver yesterday. Cameras snapped her rehearsing, and then shooting, a scene at a farmer’s market with Chris Pine. Reese was also getting in the mood for Halloween by pulling some scary faces! 50+ photos have been added to the Gallery!
Gallery Links:
- Movies > This Means War > On the Set > On the set – October 28th 2010



This Means War (2012)
Mud (2013)
Devil's Knot (2013)
The Good Lie (2014)

























